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HomeIndustriesSAS a Leader in Real-Time Interaction Management, says Independent Research Firm Evaluation

SAS a Leader in Real-Time Interaction Management, says Independent Research Firm Evaluation

SAS incorporates responsible AI into enterprise RTIM decisioning

CARY, N.C., Feb. 29, 2024 /PRNewswire/ — Hyper-personalization capabilities are an important competence for brands that want to deliver exceptional customer experiences (CX). Real-time interaction management (RTIM) can elevate a brands’ CX performance by delivering real-time personalization with unprecedented speed and accuracy. SAS® Customer Intelligence 360 has been named a leader in The Forrester Wave: Real-Time Interaction Management, Q1 2024.